"Content Management" is your go-to resource for mastering the art of website content creation and management. Whether you are running a sales site, a content-driven website, or an Adsense website, this guide provides you with the tools and techniques you need to attract and retain visitors. The book begins with an introduction to the importance of content in driving traffic and generating revenue. It highlights the three primary types of content—sales copy, articles, and RSS feeds—and provides detailed strategies for optimizing each.

The section on Sales Copy covers three main approaches: hiring a professional copywriter, using sales letter creation software, and writing the sales copy yourself. It offers practical advice on choosing the right copywriter, using software effectively, and crafting compelling headlines and content. You will learn how to create a sales letter framework that captures attention, conveys your message, and leads to conversions.

Articles play a crucial role in SEO and content marketing. This chapter explains how to write your own articles, hire ghostwriters, and use free articles from directories. It also discusses the benefits of using articles for viral marketing and SEO, including tips on keyword optimization and submitting articles to directories.

The RSS Feeds section explains how to use RSS feeds to keep your website updated with fresh content. It covers the basics of implementing RSS feeds, choosing the right type of feed, and using tools like CaRP and RSS Equalizer to convert RSS into HTML and customize it for your site. This chapter also emphasizes the importance of keyword-targeted content for improving search engine rankings.

The book concludes with a comprehensive Checklist that summarizes key points and provides additional resources for further learning. By following the strategies outlined in "Content Management," you can create a dynamic, engaging website that attracts visitors, improves SEO, and drives revenue.

Table of Contents

1. Introduction
   • Importance of Content
   • Types of Websites and Content Needs
2. Sales Copy
   • Hiring a Professional Copywriter
   • Using Sales Letter Creation Software
   • Writing Your Own Sales Copy
   • Crafting Compelling Headlines
   • Developing a Sales Letter Framework
   • Creating Emphasis and Tone
3. Articles
   • Writing Your Own Articles
   • Hiring Ghostwriters
   • Using Free Articles from Directories
   • Benefits of Articles for SEO and Marketing
   • Keyword Optimization
   • Submitting Articles to Directories
4. RSS Feeds
   • Implementing RSS Feeds
   • Choosing the Right Feeds
   • Using CaRP and RSS Equalizer
   • Keyword-Targeted Content
5. Checklist
   • Summary of Key Points
   • Additional Resources

Key Sections Explained

1. Sales Copy: Covers strategies for hiring a copywriter, using software, and writing compelling sales copy yourself. Emphasizes the importance of headlines and creating a structured sales letter.

2. Articles: Discusses the benefits of writing your own articles, hiring ghostwriters, and using free articles for SEO and marketing. Provides tips on keyword optimization and article submission.

3. RSS Feeds: Explains how to use RSS feeds to keep your website updated with fresh content. Covers tools like CaRP and RSS Equalizer for converting and customizing RSS feeds.

How to Implement These Strategies

1. Create Effective Sales Copy: Choose the right approach for your needs—hiring a copywriter, using software, or writing yourself. Focus on compelling headlines and a structured framework.
2. Leverage Articles for SEO: Write your own articles, hire ghostwriters, or use free articles. Optimize for keywords and submit to directories for maximum impact.
3. Use RSS Feeds: Implement RSS feeds to keep your site updated. Use tools like CaRP and RSS Equalizer to customize feeds and ensure they are keyword-targeted.

By following the strategies in "Content Management," you can enhance your website’s content, improve SEO, and engage your audience effectively.